Caminho para o Futuro
C.P.F – Caminho para o Futuro is a brand created to represent the social solidarity institution Casa do Povo de Fermentões in its new phase of innovation and market projection. Given the brand’s objective, a global corporate identity project was drawn up for the institution, including a communication plan to be implemented in its various departments.
This branding project was developed with the aim of innovating and establishing a new line of communication for the institution, combined with a digital marketing strategy aimed at raising the institution’s profile on social media, increasing its visibility on the market and publicising its services to new prospects.
PROJECT TYPE
BrandingSERVICES
Corporate design, Communication Plan, SEO, Digital Marketing and Website
Concept
The logo’s symbol was created with the human being, the social, mutual aid, protection and assistance in mind.
The symbol depicts the association’s three main target groups: an adult symbolising the man at the service of the people, a child representing education-related services and a senior representing services for the elderly. A lasso shape has been applied to these three elements, symbolising eternity, a cycle (child, man, senior) and family ties (affection, care, support).
The constitution of the symbol shows an adult embracing a child and a senior citizen to identify the social nature of the institution.
Website
Institutional website developed to present the services, the institution and promote the communication strategy to acquire prospects.
This website has been developed around the branding and communication strategy, focusing on easy access to the services provided by the institution as well as an integrated online appointment booking system, a document area and a member management system. This management system enables the institution to manage all its members and collaborators by creating a dedicated space for each of them where they can exchange information and register online at the institution.
Réseaux Sociaux
Creation of a professional Facebook page to increase brand awareness and promote the brand to new prospects, keep customers and subscribers up to date with the institution’s news, and generate visits to the website through advertising on Facebook Ads.
